Part III — AI Case Study
Application of Existing Communication Laws, Draconic Realms Creations Best Legal Practices, and Professional Codes of Ethics
The New Hampshire AI robocall incident demonstrates that communication law is not static; it evolves as technology evolves. Although artificial intelligence has dramatically changed how digital content is created, distributed, and consumed, it has not replaced the legal responsibilities that communication professionals have followed for decades. Instead, AI has increased the importance of understanding existing communication law because organizations now have the ability to create realistic content faster than ever before. For that reason, every communication professional must recognize that innovation and accountability must always develop together (Moore et al., 2022).
As I developed the Draconic Realms Creations Digital Communication Law Handbook, one of my primary goals was to create legal standards that employees could apply to real-world situations rather than simply memorize. The New Hampshire AI robocall incident provides an excellent opportunity to evaluate whether those standards would have prevented the legal and ethical failures that occurred. In my assessment, every major Best Legal Practice outlined in the handbook was either ignored or violated before the robocalls were distributed (Bryden, 2026).
The first Best Legal Practice requires employees to verify all information before publication using reliable and credible sources. Verification extends beyond checking facts; it also includes confirming the identity of speakers, obtaining appropriate authorization, and ensuring that audiences are not misled about the origin of digital communications. In the New Hampshire incident, the communication intentionally misrepresented the identity of the speaker by using AI- generated voice cloning to imitate President Joe Biden. Had proper verification procedures existed within the organization responsible for producing the robocalls, the communication should have been rejected before publication because it failed the most basic standards of authenticity and truthfulness (Bryden, 2026; Associated Press, 2024).
Another Best Legal Practice within the handbook requires employees to respect communication laws and regulatory requirements before publishing content. This responsibility includes complying with federal telecommunications regulations, avoiding deceptive communication practices, protecting privacy, respecting intellectual property rights, and ensuring that AI-assisted communications receive appropriate legal review. The New Hampshire investigation concluded that existing laws governing robocalls and caller identification continued to apply despite the use of artificial intelligence. This reinforces an important lesson for every communication professional: adopting new technology never eliminates existing legal responsibilities (Federal Communications Commission [FCC], 2024).
The handbook also requires every AI-assisted communication to undergo human review before publication. This policy may be one of the most important recommendations contained within the Draconic Realms Creations Digital Communication Law Handbook because artificial intelligence cannot independently evaluate legal risk, ethical responsibility, or organizational values. AI may generate information quickly, but it cannot replace professional judgment. Human oversight remains essential because people—not technology—are ultimately responsible for every communication released under an organization's name (Bryden, 2026).
Beyond legal compliance, the incident can also be evaluated using established professional codes of ethics. The Society of Professional Journalists' Code of Ethics encourages communication professionals to seek truth and report it, minimize harm, act independently, and remain accountable and transparent. When measured against these principles, the New Hampshire robocall failed every major ethical standard. The communication intentionally concealed its true origin, failed to present truthful information, created confusion among voters, and avoided accountability by disguising the identity of those responsible. Rather than strengthening public confidence, it demonstrated how unethical communication can damage trust in both journalism and digital media (Society of Professional Journalists [SPJ], 2024).
Similarly, the Public Relations Society of America's Code of Ethics emphasizes advocacy, honesty, expertise, independence, loyalty, and fairness. Of these values, honesty stands out as the most significant principle violated during this incident. Ethical communication professionals have an obligation to provide accurate information while avoiding deceptive practices that could damage public confidence. Using artificial intelligence to impersonate another individual without authorization fundamentally conflicts with the professional expectations established by PRSA and undermines the credibility of everyone working within the communication profession (Public Relations Society of America [PRSA], 2024).
As I reflect on this case from the perspective of building Draconic Realms Creations, I believe the greatest lesson is that organizations cannot rely solely on legal compliance to maintain public trust. Laws establish the minimum standards required by society, but ethical leadership requires organizations to hold themselves to even higher expectations. Employees should ask not only, "Is this legal?" but also, "Is this honest? Is it transparent? Would I proudly explain this decision to our customers, students, or community?" Those questions form the foundation of the culture I hope to build at Draconic Realms Creations. When legal compliance, ethical leadership, and responsible use of artificial intelligence work together, organizations are better equipped to innovate while preserving the trust that every successful communication organization depends upon.
